Menu Engineering is a revolutionary technique of deliberate and strategic construction of menus. Restaurant Menus designed using this techniques will maximise your restaurant’s, takeaway’s or pub’s profit and would increase ease of customer navigation. This process involves using:
– Psychology (perception, attention, emotion/effect)
– Managerial Accounting (contribution margin and unit cost analysis)
– Marketing & Strategy (pricing, promotion)
– Graphic Design (layout, typography)
We engineer menus and the owners are reaping the benefits out of them by enhancing ease of use and getting higher profit margins. If you want to have your menu engineered we can help you. Please contact us for detail.